Abercrombie & Fitch has signed a deal with Inter Parums to create upcoming men’s and women’s fragrances for the hip retailer.

The deal is a 7-year agreement for Inter Parfums to create, produce and distribute new scents, plus related products, for Abercrombie & Fitch as well as Hollister stores. In addition to the retailer’s stores, the fragrances will also be sold in high-end department and specialty stores, plus duty-free shops.

Abercrombie & Fitch’s current scents include Fierce cologne for men, shown above, and Undone for women – but its new launches will no doubt make a bigger spalsh into the fragrance business, as a result of this new partnership.